Metadata

Metadata helps search engines and social platforms understand and present your content more effectively, shaping how your website appears in search results and when links are shared.

Infinitus CMS gives our clients this extra level of control by allowing them to manage metadata directly within their site. While not every Infinitus CMS installation includes this feature by default, it can be added to existing installs upon request.

HTML Meta Tags#

Select the Metadata option in the middle column navigation.
Click the icon.
Click the icon next to the HTML Meta Tag option.
Fill in the Reference Title, Meta Title, Meta Description, Meta Keywords and Author.
Check the Public checkbox.
Click Save.

Open Graph Image#

An Open Graph (or OG) image is what displays on social media accounts when you post a link from your website.

Select the Metadata option in the middle column navigation.
Click the icon.
Click the icon next to the Open Graph option.
Fill in the Reference Title.
Select the Type (Website, Article, Place, Product, Profile).
Fill in the Title and Description.
Select the Image.**
Fill in the Image Alt Text.
Check the Public checkbox.
Click Save.

The different OG Types:

Website: For general web pages that don’t fit into a more specific category (ex. home page or landing page).
Article: Best for blog posts, news stories, etc. with an author, publish date, and title.
Place: Represents a physical location (like a business, park, or landmark) with geographic coordinates.
Product: Designed for individual products, allowing rich details like price, availability, and brand.
Profile: Used for individual people, including attributes such as name, username, and gender.

Twitter/X Card#

Twitter/X uses its own card type—separate from Open Graph—that defines how your webpage content appears in tweets, offering platform-specific features like large images, embedded media, or app links.

Select the Metadata option in the middle column navigation.
Click the icon.
Click the icon next to the Twitter/X Card option.
Fill in the Reference Title.
Select the Type (Summary Large Image, Summary, App, Player).
Fill in the Site (using the Twitter/X handle ex. @YourCompany)
Fill in the Creator (using the Twitter/X handle ex. @AuthorName).
Fill in the Title and Description.
Choose the Image.**
Check the Public checkbox.
Click Save.

The different Twitter/X Card Types:

Summary Large Image: A card that shows a title, description, and a prominently featured large image for strong visual impact.
Summary: A simpler card that includes a title, description, and small thumbnail image.
App: A card type designed to showcase and link directly to a mobile app download or launch.
Player: A card that embeds rich media—like video, audio, or interactive content—directly within the tweet.

**Helpful Tip: Some sites are set up to automatically populate from parent image (ex. the photo being used for a News post) to make adding Metadata quicker/easier and more foolproof. But you can easily add/choose something different, if you wish.